Joe Vessell
Designer, Developer, and User Experience Researcher
I am a designer and developer with
over 18 years of experience handling user interface
design, design systems, React development, web animation, user
experience research, and branding.
Resume
Work
Matrix Design Group Product Branding
Type: Product Suite Branding
Roles: Designer
Year: 2024 - Current
Product branding based on the Matrix Design Group parent brand. Developed a cohesive suite of products that align visually and conceptually with the parent brand while maintaining individual identities tailored to their respective customer bases.
Details: Conducted in-depth research into Matrix Design Group’s digital and physical products. Designed a product brand icon that reflects the parent brand’s appearance and core meaning. Presented the branding concepts to management teams for feedback and approval.
Schoolwio
Type: Desktop and Mobile Application
Roles: Designer, Developer, and User
Experience Researcher
Year: 2022 - 2024
Application and brand created for teachers in kindergarten
through 8th grade who need a solution to track student
behaviors.
Details: I conducted user interviews to
determine product market fit. Brand developed and refined from
customer feedback. Marketing site and application built using
React, Storybook, and Firebase. The application is currently
in private beta testing.
Case Study
Marketing Site
PBIS Rewards Application Pattern Libraries
Type: Pattern Libraries Desktop and Mobile
Applications
Roles: Creator and Maintainer
Year: 2018 - 2024
Create and maintain pattern libraries for all applications:
two web-based desktop applications and three mobile
applications.
Details: Pattern libraries use Atomic Design
methodologies. I built them using vanilla HTML, CSS, and
javascript. The pattern libraries also serve as coded examples
of functionality in the application for developers.
PBIS Rewards Support Site
Type: Wordpress 6 Gutenberg
Roles: Designer, Developer, and
Trainer
Year: 2021
A fully editable WordPress 6 site with Gutenberg and
Advance Custom Forms (AFC).
Responsibilities: discovery, content
organization, information architecture, wire framing, design,
front and back end development and trained content creators on
Gutenberg.
PBIS Rewards Support Site
Small Projects
Great Goals
Type: React and Firebase
Roles:
Founder, UX Researcher, Designer, and Developer
Year: 2020 - present
A social goal-tracking application used with friends during monthly physical challenges.
Play Discount Dungeon
Type: Three.js
Roles:
Designer, Developer, and Dungeon Master
Year: 2021
A project at work to experiment using Three.js to introduce a game element into the application.
React Tracker
Type: MySQL, PHP and Chart.js
Roles:
Designer and Developer
Year: 2019
Experimenting with MySQL, PHP, and Chart.js and learning about behaviors, habits, and emotions while completing 3150 burpees in the month of December in 2019.